► Course Objective

Understand where SEO is headed and how to take advantage of new developments

  • Learn about the latest trends in search, what to avoid, and how to plan, establish and improve an on-going SEO Strategy for your business or client.
  • Select the right keywords to optimize a website for
  • Analyze the competition to know how to outrank them
  • Learn the Do's and Don'ts of SEO in 2016
  • Master the tools and techniques to qualify as a SEO specialist.
  • Learn how to recover from Google penalties and Google update
  • Increase the amount of time people spend on your site
  • Use keyword research to better profit from SEO
  • Improve conversion rate of your website 
  • Create a comprehensive SEO Strategy for a business

► Who should attend

  • Bloggers
  • Online Marketers
  • Copywriters
  • Web Developers
  • Programmers
  • Marketing Managers and Specialists
  • Brand Managers
  • Small Business Owners

► SEO Outline

  • Digital Marketing Fundamentals
  • Overview of Search Engine Optimization.
  • Introduction about of Online Marketing.
  • What is the website?
  • How to create website?
  • How to choose the website idea?
  • How to use Google Trends?
  • Website Design tips.
  • What is the SEO?
  • Ranking factors

► Keywords: The Foundation of SEO

  • Content Optimization
  • Keywords Research
  • Keywords tools
  • Content optimization
  • Content strategy
  • Content analysis

► Link Earning

  • Measure your campaign
  • Link Earning strategy.
  • Website Measuring.
  • SEO Tools.
  • How to use Google Analytics.
  • How to use Google Webmaster.
  • Analysis your competitors
  • How Understanding Your Analytics and translate it to Actions


Download the outline